Broadway Trends
How much shows sold, how full the theatres were, which shows are hot or fading, and what really moves the numbers — weather, holidays, discounts. In plain English, straight from the data. Ask anything below.
Weather
Holidays
Venue
Run type
Genre
TKTS
Risk
Forecasting
Shows
Industry
This week on Broadway
Week ending Sunday, June 14, 2026 · 39 shows playing.
Weather that week: about 77°F, 3 rainy days.
The shaded area is total Broadway ticket sales each week. The line is how full the theatres were, on average. Watch the holiday spikes around late December, and the dashed Tony Awards marker.
Best times of year
How full theatres run in each month, pooled across every week we track. Handy for planning — you can see whether a holiday stretch is worth a full schedule. July is usually the fullest (86% of seats sold), and November the quietest (80%).
Bars show the average share of seats sold that month. Hover for the average sales per show. Based on 1287 weeks of data.
- The Book of Mormonup +$1.5M(+210%)
- Giantup +$281k(+25%)
- Chessup +$279k(+26%)
- Schmigadoon!up +$179k(+19%)
- Ragtimeup +$133k(+10%)
- Harry Potter and the Cursed Childdown −$179k(−11%)
- Titaníquedown −$159k(−18%)
- Wickeddown −$122k(−9%)
- Cats: The Jellicle Balldown −$104k(−10%)
- The Great Gatsbydown −$101k(−12%)
Strongest shows right now
A 0–100 score from real numbers: how full the house is, which way sales are heading, and how steady it's been. It rates performance — not profit (we don't guess private costs).
| Show | Score | How full | Sales trend |
|---|---|---|---|
| Becky Shaw | 98 | 95.5% | up ▲ 4.9%/wk |
| Oh, Mary! | 97 | 96.7% | up ▲ 4.5%/wk |
| The Book of Mormon | 96 | 90.8% | up ▲ 10.4%/wk |
| The Lost Boys | 96 | 90.2% | up ▲ 5.6%/wk |
| Schmigadoon! | 95 | 87.1% | up ▲ 7.4%/wk |
| Death of a Salesman | 94 | 97.6% | up ▲ 3.6%/wk |
| Ragtime | 93 | 99.9% | up ▲ 3%/wk |
| The Rocky Horror Show | 91 | 99.7% | up ▲ 2.6%/wk |
Shows to watch
These running shows look shakiest — their houses are emptier and sales are slipping. It's a warning sign, not a prediction they'll close.
- Celebrity Autobiography27% full
- Chicago51% full
- Moulin Rouge! The Musical65% full
- The Fear of 1362% full
- Dog Day Afternoon70% full
- Maybe Happy Ending72% full
What the numbers tell us
Patterns we found across every show and week we track. Each one is a clue, not a hard rule.
Does rain keep people away from Broadway?
Yes — more rainy days goes with higher how full theatres are.
Across 1287 weeks, each extra rainy day lines up with about 0.61 capacity points more in how full theatres are.
For example, the soggy week ending Aug 10, 2003 had 7 rainy days, and houses averaged 92% full — against the ~83% norm.
Correlation r = 0.1 (95% confidence range 0.05 to 0.16), based on 1287 weeks.
Does hot or cold weather change attendance?
Yes — more warmth goes with higher how full theatres are.
Across 1255 weeks, each extra degree (°F) lines up with about 0.05 capacity points more in how full theatres are.
For example, the frigid week ending Feb 1, 2026 (around 13°F) saw houses average 91% full.
Correlation r = 0.1 (95% confidence range 0.05 to 0.16), based on 1255 weeks.
Does the weather change ticket prices?
Not really — there's no clear link.
Across 1255 weeks, the link between warmth and ticket prices looks like random noise — nothing dependable.
Correlation r = 0.01 (95% confidence range -0.05 to 0.06), based on 1255 weeks.
Are theatres fuller on holiday weeks?
About the same — no clear difference.
Holiday weeks averaged 83.4% and normal weeks 83.1% — close enough that the gap could just be chance.
For example, The Book of Mormon played to 104% of capacity the Christmas / New Year week week ending Dec 30, 2018.
Average gap: +0.4% (95% confidence range -0.7 to 1.4), from 356 holiday weeks and 931 normal weeks.
Do tickets cost more on holiday weeks?
Yes — holiday weeks are pricier.
Holiday weeks averaged 94.9$ per ticket, versus 89.5$ in normal weeks — about 5.4$ more.
For example, tickets to Springsteen On Broadway averaged about $511 the week ending Nov 18, 2018.
Average gap: +5.4$ (95% confidence range 2.1 to 8.6), from 356 holiday weeks and 931 normal weeks.
Do shows make more money on holiday weeks?
Yes — holiday weeks are bigger earners.
Holiday weeks averaged 0.82M in ticket sales per show, versus 0.76M in normal weeks — about 0.06M more.
For example, over the Christmas / New Year week week ending Dec 29, 2024, Wicked grossed $5.0M, playing to a 100% house.
Average gap: +0.06M (95% confidence range 0.03 to 0.09), from 356 holiday weeks and 931 normal weeks.
Do bigger theatres run fuller or emptier?
Not really — there's no clear link.
Across 91 weeks, the link between seats and how full the house is looks like random noise — nothing dependable.
Correlation r = 0.17 (95% confidence range -0.03 to 0.37), based on 91 weeks.
Do musicals or plays fill more seats?
Yes — musicals are fuller.
Musicals averaged 86.6% full, versus 78% in plays — about 8.6% more.
For example, the musical Just in Time averaged 102% full, while the play The Merchant of Venice averaged 101%.
Average gap: +8.6% (95% confidence range 2.8 to 14.5), from 38 musicals and 43 plays.
Do musicals or plays cost more?
Yes — musicals are pricier.
Musicals averaged 107$ per ticket, versus 82$ in plays — about 24$ more.
For example, Hamilton averaged about $226 a ticket, versus $156 for Oh, Mary!.
Average gap: +24$ (95% confidence range 9 to 40), from 38 musicals and 43 plays.
These are patterns, not proof. Lots of things move ticket sales at once — the season, which shows are playing, prices — so treat each as a clue.
Read the full explainersSales and attendance come from the Broadway League's weekly report (via Playbill). Weather is from NYC records; holidays from a public calendar. BoothHistory is an independent tracker, not affiliated with the Broadway League or TDF. Show "strength" and "risk" scores are based on real ticket data — never on estimated costs or profit.