Times Square booth hours
Hours shift seasonally — confirm on TDF before you go.

Now on Broadway
IT’S TIME TO BELIEVE IN MAGIC AGAIN Adventure runs in the family. When Harry Potter’s head-strong son Albus befriends the son of his fiercest rival, Draco Malfoy, it sparks an unbelievable new journey for them all—with the power to change the past and future forever. Prepare for a mind-blowing race through time, spectacular spells, and an epic battle, all brought to life with the most astonishing theatrical magic ever seen on stage. Experience the wizarding world like never before from the moment you arrive. The entire theatre has been transformed with hidden surprises to discover around every corner.
Read more on Wikipedia (opens in a new tab)57/100
Houses are 85.7% full lately, selling about $1,215,016 a week, with sales trending down (-5.7%/week). Built from real ticket sales — not a profit guess.
$1,006,537
Likely somewhere between $478,445 and $1,534,629, based on the last 300 weeks.
17/100 · low
Current capacity: 76% · Recent trend: -1.5 pts/wk. A warning sign from empty-and-falling seats — not a prediction that it will close.
| Week ending | Sales | vs last wk | How full | Avg ticket | That week |
|---|---|---|---|---|---|
| Sep 24, 2023 | $936,561 | down ▼ $154,906 | 81% | $92 | ☔ 3 rainy days |
| Sep 17, 2023 | $1,091,468 | up ▲ $34,556 | 86% | $97 | — |
| Sep 10, 2023 | $1,056,911 | down ▼ $259,714 | 83% | $99 | 🎉 Labour Day · ☔ 3 rainy days |
| Sep 3, 2023 | $1,316,625 | up ▲ $155,528 | 86% | $119 | — |
Industry analytics built from the box-office data — where this show sits on price, what the weeks ahead look like, how it compares to its peers, and the scheduling outlook.
Demand is strong (89% full) and already priced above peers (+42%). Test premium pricing on peak performances (weekends, holiday weeks) where the house sells out.
Production details, synopsis, poster, and cast come from this show's Playbill page; weekly sales from the Broadway League report via Playbill; discount data from the public TKTS Live board. BoothHistory is an independent tracker, not affiliated with this production, the Broadway League, or TDF.
Gold area = weekly ticket sales (left axis); the blue line = how full the house was (right axis, %). Dashed lines mark Tony Awards night.
What the typical seat actually sold for — total box-office sales divided by seats filled, week by week. This is the all-sales average, not the discounted TKTS price.
Source: Broadway League grosses via Playbill · 200 weeks.Every week's full grosses board →
| Aug 27, 2023 | $1,161,097 | down ▼ $121,033 | 83% | $108 | — |
| Aug 20, 2023 | $1,282,130 | down ▼ $115,176 | 84% | $118 | ☔ 4 rainy days |
| Aug 13, 2023 | $1,397,306 | down ▼ $80,721 | 92% | $117 | ☔ 5 rainy days |
| Aug 6, 2023 | $1,478,027 | up ▲ $29,611 | 92% | $124 | — |
"vs last wk" is the change in weekly ticket sales. "That week" flags weather and holidays that can nudge attendance up or down.
Suggested avg-ticket band: $159.80 – $170.66
Benchmark and signals only, from public grosses — not a guaranteed outcome. Validate against your own sales pacing before changing prices.
Solid bar = expected weekly gross; lighter bar = upper range. ★ marks a holiday or event week.
Projection is a damped trend adjusted for season + holidays; runway is a straight-line read of the recent capacity decline, not a closing prediction. Planning input only.
Among 5 comparable comparable shows, this show ranks #3 of 5 on weekly gross, #5 on how full, #3 on ticket price.
| Show | Weekly gross | How full | Avg ticket | Trend | Tonys | Reviews | Socials |
|---|---|---|---|---|---|---|---|
| Hamilton | $2.0M | 100% | $190.85 | down ▼ 1.5% | 1 | — | 4 |
| The Lion King | $2.0M | 95% | $153.71 | down ▼ 2.3% | — | — | — |
| Harry Potter and the Cursed Child | $1.9M | 94% | $155.15 | down ▼ 9.2% | — | — | — |
| Every Brilliant Thing | $1.6M | 98% | $203.62 | down ▼ 2.2% | — | — | — |
| Death of a Salesman | $1.5M | 97% | $139.64 | up ▲ 5.6% | — | 92 | — |
Peers are running shows of the same type, nearest in weekly gross. Recent-weeks averages from public grosses; Tonys / reviews / socials populate as those datasets load.
Lean in: Dec 6 (+18%), Dec 13 (+18%), Dec 20 (+18%).
Soft stretch: Sep 6 (-10%), Sep 20 (-10%), Sep 27 (-10%) — plan promos or trims.
★ = a holiday or marquee event lands that week. Green = historically stronger, amber = softer.
| Day | On board | Typical cut | Read |
|---|---|---|---|
| Thu | 5× | 30% off | strongest |
| Wed | 8× | 30% off | |
| Fri | 8× | 30% off | |
| Sat | 15× | 30% off | softest |
Thu houses hold up best; Sat lean softest — the spot to discount or, on a light week, consider going dark.
Seasonal pattern from this show's own grosses; day strength is inferred from discounting, not measured attendance. Directional planning input — pair with your own sales pacing.
Pick the window you're scheduling and we'll project each week against this show's seasonal pattern and the NYC calendar — so you can load up the strong weeks and plan promotions for the soft ones.
18 weeks (Aug 2 – Nov 29): 0 historically strong, 10 soft, 8 average.
Support with promos: Sep 6 (-10%), Sep 13 (-10%), Oct 4 (-9%), Oct 11 (-9%).
Standard week — hold your normal schedule and pricing.
Standard week — hold your normal schedule and pricing.
Standard week — hold your normal schedule and pricing.
Standard week — hold your normal schedule and pricing.
Standard week — hold your normal schedule and pricing.
Softer demand — support with targeted promotions and watch your weeknight houses.
Plan ahead: lead with promotions, consider trimming a weak weeknight or going dark on the softest performance.
Standard week — hold your normal schedule and pricing.
Standard week — hold your normal schedule and pricing.
Softer demand — support with targeted promotions and watch your weeknight houses.
Softer demand — support with targeted promotions and watch your weeknight houses.
Softer demand — support with targeted promotions and watch your weeknight houses.
Softer demand — support with targeted promotions and watch your weeknight houses.
Softer demand — support with targeted promotions and watch your weeknight houses.
Softer demand — support with targeted promotions and watch your weeknight houses.
Softer demand — support with targeted promotions and watch your weeknight houses.
Softer demand — support with targeted promotions and watch your weeknight houses.
Standard week — hold your normal schedule and pricing.
Projection only — built from this show's historical seasonality and the recurring NYC calendar (holidays, Broadway Week promos, parades). Pair with your own sales pacing and marketing plans.
How much this show leans on the half-price booth — and where the soft houses are. Built from our own TKTS board history, fused with the weekly grosses.
| Day | On board | Typical cut | Read |
|---|---|---|---|
| Wed | 1× | 30% off | firmest |
| Thu | 1× | 30% off | |
| Fri | 2× | 30% off | |
| Sat | 2× | 30% off | softest |
"Board presence" = the share of this show's performances (from the grosses) that appeared discounted at TKTS over the last 26 weeks. Discounting is a demand signal, not the whole picture.