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Monday3:00 PM – 8:00 PM
Tuesday3:00 PM – 8:00 PM
Wednesday11:00 AM – 8:00 PM
Thursday11:00 AM – 8:00 PM
Friday3:00 PM – 8:00 PM
Saturday11:00 AM – 8:00 PM
SundayToday11:00 AM – 7:00 PM

Hours shift seasonally — confirm on TDF before you go.

Now on Broadway

Wicked

Broadway

Gershwin Theatre Opened Oct 30, 2003

2003-2004 season1,933 seats1181 wks running

The story

Winner of three 2004 Tony Awards, Wicked is a Broadway phenomenon that looks at what happened in the Land of Oz… but from a different angle. With a thrilling score that includes the hits “Defying Gravity,” “Popular” and “For Good,” Wicked transfixes audiences with its wildly inventive story and opulent physical production.

How it's doing

Strength score

84/100

Houses are 100% full lately, selling about $1,471,950 a week, with sales trending up (+0.4%/week). Built from real ticket sales — not a profit guess.

Next week, we expect

$1,524,251

Likely somewhere between $1,261,217 and $1,787,285, based on the last 300 weeks.

Closing-risk signal

0/100 · low

Current capacity: 100% · Recent trend: 0 pts/wk. A warning sign from empty-and-falling seats — not a prediction that it will close.

Box office (weekly grosses)

Weekly sales & how full

Loading chart…

Recent weeks

Week ending	Sales	vs last wk	How full	Avg ticket	That week
Aug 12, 2007	$1,492,271	up ▲ $2,352	100%	$103	☔ 3 rainy days
Aug 5, 2007	$1,489,919	up ▲ $8,964	100%	$103	—
Jul 29, 2007	$1,480,955	up ▲ $8,306	100%	$102	—
Jul 22, 2007	$1,472,649	up ▲ $4,249	100%	$102	—

TKTS discounts

Not spotted on TKTS yet

This show has been full price on our watch — we'll log it the moment it hits the TKTS discount board, and start tracking how deep the cut goes.

At a glance

TheatreGershwin Theatre

Opening dateOct 30, 2003

CategoryBroadway

StatusCurrently running

For producers

Industry analytics built from the box-office data — where this show sits on price, what the weeks ahead look like, how it compares to its peers, and the scheduling outlook.

Pricing intelligence

Producer tools

Room to raise

Avg ticket

$106.00

recent weeks

comparable Broadway shows

$115.60

median · 40 peers

Price position

−8%

below peers

Recent capacity

92%

▲ 2pts vs prior 4 wks

Houses are near-full (92%) yet the average ticket sits 8% below comparable shows. That's classic underpricing — there's room to lift prices; past increases haven't dented attendance.

See how this fits the whole Broadway picture

Production details, synopsis, poster, and cast come from this show's Playbill page; weekly sales from the Broadway League report via Playbill; discount data from the public TKTS Live board. BoothHistory is an independent tracker, not affiliated with this production, the Broadway League, or TDF.

Competitive set

Producer tools

Among 5 comparable comparable shows, this show ranks #4 of 5 on weekly gross, #4 on how full, #5 on ticket price.

Show	Weekly gross	How full	Avg ticket	Trend	Tonys	Reviews	Socials
Every Brilliant Thing	$1.6M	98%	$203.62	down ▼ 2.2%	—	—	—
Death of a Salesman	$1.5M	97%	$139.64	up ▲ 5.6%	—	92	—
MJ The Musical	$1.4M	93%	$138.86	up ▲ 1%	—	—	—
Wicked	$1.4M	92%	$106.00	down ▼ 3.8%	—	—	—
Moulin Rouge! The Musical	$1.3M	90%	$137.65	down ▼ 8.1%	—	—	—

Peers are running shows of the same type, nearest in weekly gross. Recent-weeks averages from public grosses; Tonys / reviews / socials populate as those datasets load.

Scheduling outlook

Producer tools

Lean in: Sep 13 (+7%), Aug 9 (+6%), Aug 16 (+6%) — holiday/event weeks.

Soft stretch: Nov 1 (-12%), Nov 8 (-12%), Nov 22 (-12%) — plan promos or trims.

Next 6 months vs this show's typical · recommendations focus on weeks ~6+ out (still plannable)

Jun 28Jul 5Jul 12Jul 19Jul 26Aug 2Aug 9Aug 16Aug 23Aug 30Sep 6Sep 13Sep 20Sep 27Oct 4Oct 11Oct 18Oct 25Nov 1Nov 8Nov 15Nov 22Nov 29Dec 6Dec 13Dec 20

★ = a holiday or marquee event lands that week. Green = historically stronger, amber = softer.

Performances per week vs results

5 shows/wk

$897k avg · 99% full · $179k/show

8 shows/wk

$1.3M avg · 99% full · $168k/show

Seasonal pattern from this show's own grosses; day strength is inferred from discounting, not measured attendance. Directional planning input — pair with your own sales pacing.

Plan a run

Producer tools

Pick the window you're scheduling and we'll project each week against this show's seasonal pattern and the NYC calendar — so you can load up the strong weeks and plan promotions for the soft ones.

FromThrough

18 weeks (Aug 2 – Nov 29): 7 historically strong, 5 soft, 6 average.

Load up: Sep 20 (+8%), Sep 27 (+8%), Aug 2 (+6%), Aug 9 (+6%).

Support with promos: Nov 1 (-12%), Nov 8 (-12%), Nov 15 (-12%), Nov 22 (-12%).

August 2026

Week ending Aug 2+6%
Run full schedule at standard/premium pricing — protect inventory, minimal discounting.
Week ending Aug 9+6%
Run full schedule at standard/premium pricing — protect inventory, minimal discounting.
Week ending Aug 16+6%
Run full schedule at standard/premium pricing — protect inventory, minimal discounting.
Week ending Aug 23+6%
Run full schedule at standard/premium pricing — protect inventory, minimal discounting.
Week ending Aug 30+6%
Run full schedule at standard/premium pricing — protect inventory, minimal discounting.

September 2026

Week ending Sep 6+1%
Standard week — hold your normal schedule and pricing.
Week ending Sep 13+1%
NYC Broadway Week (Sept)Labor Day
Standard week — hold your normal schedule and pricing.
Week ending Sep 20+8%
NYC Broadway Week (Sept)
Run full schedule at standard/premium pricing — protect inventory, minimal discounting.
Week ending Sep 27+8%
NYC Broadway Week (Sept)
Run full schedule at standard/premium pricing — protect inventory, minimal discounting.

October 2026

Week ending Oct 4-4%
Standard week — hold your normal schedule and pricing.
Week ending Oct 11-4%
Standard week — hold your normal schedule and pricing.
Week ending Oct 18-4%
Standard week — hold your normal schedule and pricing.
Week ending Oct 25-4%
Standard week — hold your normal schedule and pricing.

November 2026

Week ending Nov 1-12%
Softer demand — support with targeted promotions and watch your weeknight houses.
Week ending Nov 8-12%
Softer demand — support with targeted promotions and watch your weeknight houses.
Week ending Nov 15-12%
Softer demand — support with targeted promotions and watch your weeknight houses.
Week ending Nov 22-12%
Softer demand — support with targeted promotions and watch your weeknight houses.
Week ending Nov 29-5%
Thanksgiving
Softer demand — support with targeted promotions and watch your weeknight houses.

Projection only — built from this show's historical seasonality and the recurring NYC calendar (holidays, Broadway Week promos, parades). Pair with your own sales pacing and marketing plans.

Wicked

The story

How it's doing

Box office (weekly grosses)

Recent weeks

TKTS discounts

At a glance

For producers

Pricing intelligence

Forecast & runway

Competitive set

Scheduling outlook

Plan a run